Screenshots
iPad App Store Screenshots for Universal Apps
iPad screenshots should not be enlarged iPhone screens. Users expect more space, more context, and a reason to install the app on a tablet. Show dashboards, split views, canvas workflows, file handling, keyboard shortcuts, or side-by-side editing when the app supports them.
Use the canvas
A tablet screenshot has room for proof. Add real data, previews, before-and-after states, or multi-panel layouts. Avoid huge marketing text that hides the app interface.
Workflow clarity
If the iPad version adds value, show the difference. Point to drag-and-drop, Apple Pencil, external keyboard, large reports, or teacher/student classroom modes.
Launch checklist
Show tablet-specific value
Use real UI states
Avoid stretched phone layouts
Export at required size