ASO
App Store Connect Keywords Optimization Guide
The App Store keyword field is short, so every character should earn its place. Instead of repeating words already in the title or subtitle, use the field to cover related tasks, user intent, and category phrases. Good keyword optimization is specific, honest, and tied to what the app actually does.
Keyword selection
Start with the user task, then add category words, synonyms, and localized phrases. Avoid trademarked competitor names, misleading medical or financial claims, and generic filler that will never convert.
Formatting
Use commas without spaces, avoid plurals when singular covers the stem, and remove duplicate words. Check that the final list complements title, subtitle, and screenshots instead of repeating them.
Launch checklist
Remove duplicate words
Avoid competitor trademarks
Prioritize task phrases
Localize by market