Metadata
App Store Subtitle Examples for Indie Apps
A subtitle is one of the highest-leverage pieces of App Store metadata. It appears near the app name and can clarify the main use case before users open the product page. A good subtitle is specific, outcome-focused, and not overloaded with repeated title words.
Formula
Use a structure like task plus audience, outcome plus category, or workflow plus benefit. Examples: Receipt scanner for freelancers, Study planner for exams, Voice notes to clean tasks.
Common mistakes
Avoid vague words like smart, ultimate, or powerful unless they are paired with a concrete task. Do not repeat the app name or use competitor trademarks.
Launch checklist
Name the task
Stay concrete
Avoid repetition
Test with screenshots