Video
App Preview Video Script for App Store Launches
An App Preview video should show the app in motion, not a cinematic ad disconnected from the product. Plan a script that moves through the real workflow: open, input, action, result, and next step. Keep captions short and let the interface prove the claim.
Script structure
Use five beats: problem context, main action, useful automation, result screen, and final value. Record clean device footage and avoid showing features not present in the submitted build.
Review safety
Do not include platform logos, exaggerated earnings claims, medical promises, or content that cannot be reviewed. Keep the preview aligned with the age rating and metadata.
Launch checklist
Show real UI
Use short captions
Match submitted build
Avoid unsupported claims